By Adrian Zupp
You’re not likely to catch Peter wearing a suit. He’s not too fond of them, and besides, they don’t fit his lifestyle.
“I like to be comfortable,” said Peter. “I like to be able to move easily, stay cool and wear the clothes that fit my work. Anyway, I bloody hate suits and ties and all that stuff.”
Peter is partial to upscale casual wear. That way he looks good wherever he goes but can do his work without impediment.
Bear in mind that he’s based in Las Vegas, shoots a great deal in the American Southwest, and is originally from Australia: so heat has always been a factor.
“It can get up to a hundred and fifteen degree in Vegas in the summer. And it’s hotter if I go somewhere like Death Valley,” added Peter. “So I go for long shorts and cutoff sleeves. When I’m out in the wild I wear good quality, tough and comfortable boots.”
And what about those cowboy hats?
Peter smiled. “They’ve become a bit of a trademark, haven’t they? I like how they look but above all they keep the sun off. Practical. Everything has to be practical or it’s no good to me.”
The same goes for home base: the creative studio at LIK USA™ headquarters in Las Vegas. The atmosphere is a mix of intensity and casualness. The team dresses down but focuses hard on what is pretty demanding work. Sometimes the hours can be long – especially if there’s a push on for a new book or exhibition – so it’s all about dressing with that in mind.
And yes, image is important for Peter seeing he’s in the public eye and has his own TV show. He needs to be identifiable and have his own style.
For the photographers reading this, you might want to think about your own attire: what works best for the climate you’re in and the type of work you’re doing.
Of course it’s true that a little style never hurt.