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“That’s a gallery shot!”

By Adrian Zupp

Walk into any of Peter’s 13 galleries and you’ll see a selection of the finest landscape photographs you’ll ever see. But how does a Lik photograph qualify as a “gallery shot”?

When Peter comes back from a trip he brings back a lot of images. How many? Well, that depends. Sometimes everything goes great – the weather, the morning light, the quirks of fate. Other times things may not go Peter’s way when he makes one of his trips: That erupting volcano may stop erupting the day he arrives. Of course, being who he is, when life serves him lemons, Peter is still somehow able to make champagne. It just might be a smaller case than usual.

So, upon his arrival back at his LIK USA™ headquarters in Las Vegas, Peter immediately downloads all the images onto his computer. Film shots are developed but also get stored on his hard drive. Every image also gets copied onto a second hard drive and locked in a safe as a backup. Then they are copied onto a third hard drive for safe keeping off the premises – just in case.

Next, Peter and his photographic assistant start sifting through the images and separating them into folders, organized by location and date.

After that, a selection of the most outstanding shots – and, again, this number varies – are blown up, printed out on high quality photographic paper, and pinned up in the viewing room of the creative department. The windowless room is completely black inside and has top-of-the-range gallery lighting for illuminating the photographs.

Then the creative crew and company execs join Peter in a viewing room “pow-wow” that goes something like this:

“What d’ya think of this one? Gallery shot? Kelly? Joe? Mike?”

This is a real process of tastes and perceptions. But it helps Peter, who obviously has the final say, to get some idea of what different people might feel about particular shots.

It has to be said, seeing these incredible photographs for the first time in the quiet and darkness of the viewing room is an amazing experience. Something we all feel very privileged to be a part of. Naturally, we take the process very seriously but catch ourselves thinking: I can’t believe I get to do this as part of my job!

And so, Peter decides which images from this plum group of shots pinned to the viewing room walls will join the ranks of royalty that are featured in his galleries. Think of it as having a small pile of hand-picked gems and only the very very finest make it into the Tiffany’s® display case.

Those “gems” that don’t make it to the galleries often show up later in books or in other select places. So don’t despair!

Finally, a suitable frame is chosen for exhibiting each gallery image. Something that really complements the tones and textures of the photograph.

After that, it’s just a matter of choosing an unveiling date and getting the word out.

So that’s the process. It’s serious and fun at the same time. I mean, who wouldn’t want to look at the most majestic landscape photos in the world?

If only it wasn’t so tough choosing from all those gems.

Posted on April 25, 2011 at 3:33 pm

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